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Best Sellers | | Home Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas | |
|  | |  | | | Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas | | | | | SKU:
NU-FQC-00547386 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. - More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into... Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft * Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift | | | |
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| | Product Details | | Author: | Richard Bayan | | Paperback: | 160 pages | | Publisher: | McGraw-Hill | | Publication Date: | March 15, 2006 | | Language: | English | | ISBN: | 0071467858 | | Product Length: | 8.6 inches | | Product Width: | 8.84 inches | | Product Height: | 0.43 inches | | Product Weight: | 0.69 pounds | | Package Length: | 8.6 inches | | Package Width: | 8.4 inches | | Package Height: | 0.5 inches | | Package Weight: | 0.6 pounds | | Average Customer Rating: |  based on 48 reviews |
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| | Customer Reviews | Average Customer Review: ( 48 customer reviews )
Write an online review and share your thoughts with other customers.
Most Helpful Customer Reviews
30 of 32 found the following review helpful:
 Very Helpful Feb 06, 2007
By Roger Bauer
"http://smbconsultinginc.com"
Recently I bought this book and immediately made some textual changes to my company website based upon the contents of this and "Hot Button Marketing" by Barry Feig. The two mixed together have already begun to pay dividends in terms of conversions of visitors into prospects which will lead to customers and/or partners.
The lessons I learned as I read some of the material:
1) You may believe you're using the right words to sell (as I did prior to reading over the book), but there are always improvements that can be made.
2) Have fun--if your current campaign isn't working as well as you'd like, tweak the copy by using some of the suggestions in this book to see if a different word sprinkled in here and there improves things. It's interesting to see what a little change can do as enough of them can add up to one big success over time.
In a nutshell, this book is a great reference to have handy regardless of what you're selling.
14 of 17 found the following review helpful:
 The most-used writing reference tool on my bookshelf May 29, 2006
By Janice King
"Author, "Copywriting That Sells High Tech" and Freelance Technical Copywriter"
"Words that Sell" has long been the most well-used reference on my bookshelf ... I use it more often than my thesaurus. It is particularly helpful for finding just the right adjective, which is key for any kind of promotional writing.
11 of 14 found the following review helpful:
Words at your finger tips Nov 05, 2006
By Alistair Gray
What a help this was in writing direct marketing copy and in setting up a web site. Broken down into categories it enables you to find positive words and phrases to fit any situation.
Any copy writer, marketing manager who doesn't have this book by there side must have rocks in their head. It is a quick easy to follow guide that can safe you heaps of thinking time.
Recommended
3 of 3 found the following review helpful:
Awesome Tool For Any Copywriting Arsenal Feb 28, 2009
By Risa
"Risa"
If you could only buy two books on sales writing, make sure this is one of them. It's an excellent tool filled with choice words to ease you out of a brain fart and get your sales piece flowing.
5 of 6 found the following review helpful:
This Book is a Werewolf Holding a Chainsaw Feb 03, 2010
By Compay
That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it.
What I love about this book is that it's much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies. The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing.
Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you'll no doubt find phrases that make you say, "Why didn't I think of that before?" Buy the book today, and you'll also tell yourself, "I can't believe I've been missing out on this."
See all 48 customer reviews on Amazon.com
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