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Best Sellers | | Home The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition | |
|  | |  | | | The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition | | | | | SKU:
ACOUK_book_usedgood_1427796718 | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully updated and revised, The Art of Client Service is geared to the entire account team -- copy writers, art directors, and planners, researchers, media executives, support staff -- anyone who works with clients. With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including: - Know when to look it up; know when to make it up. (#7)
- What happens when I screw up? (#51)
- Respect what it takes to do great creative. (#19)
- In a high-tech world, be low-tech (#46)
- Be brief, be bright, be gone. (#31)
- How to write a letter of proposal (#44)
- The Zen of PowerPoint. (#45)
You'll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading. | | | |
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| | Product Details | | Author: | Robert Solomon | | Hardcover: | 208 pages | | Publisher: | Kaplan Publishing | | Publication Date: | January 01, 2008 | | Language: | English | | ISBN: | 1427796718 | | Product Length: | 7.58 inches | | Product Width: | 5.32 inches | | Product Height: | 0.74 inches | | Product Weight: | 0.61 pounds | | Package Length: | 7.4 inches | | Package Width: | 5.3 inches | | Package Height: | 0.9 inches | | Package Weight: | 0.6 pounds | | Average Customer Rating: |  based on 17 reviews |
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| | Customer Reviews | Average Customer Review: ( 17 customer reviews )
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Most Helpful Customer Reviews
6 of 7 found the following review helpful:
From a Creative's Point of View Jun 05, 2008
By Alana
Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising agencies. The 2003 edition of The Art of Client Service was the first one that I read when I first joined the agency world... and I loved it! Many of the ideas are common sense, but it is written in an engaging, informative and most importantly- memorable- style.
Coming from the Creative side, it is helpful to understand the Accounts point-of-view, best practices and useful to implement them into your own daily practices. Many of the suggestions and rules laid out in this book are easily implemented into your life, especially if you are a one-stop shop or solopreneur!
The 2008 edition I now own and it is even better! There are new chapters, an updated bibliography for you fellow avid readers, and even more practical service examples. I highly recommend this book- get the 2008 edition, study it, implement it and become known for your phenomenal understanding of clients, creatives and accounts... and laugh a little bit, too.
3 of 3 found the following review helpful:
My new Bible Dec 15, 2010
By Nala
I'm a 20 year old advertising/ marketing student from Canberra, Australia. I came across "The Art of Client Service" in a core unit as part of my degree. I fell in LOVE with this book from the very first page - it is honestly one of the most interesting, informative and intelligent advertising/ marketing books I've ever read. The writing style is great - straight forward and easy to read. I know I will be referring to this book until the day I die. In the spirit of Christmas, I'd like to mention this book would be an ideal gift for anyone in the advertising/ marketing industry.
Thank you very much Robert Solomon - I look forward to reading more of your work in the near future! :)
4 of 5 found the following review helpful:
A must have for anyone in advertising! Apr 05, 2008
By Morgan Chang
Of all the book on advertising I've read, this is by far my top pick. It's an easy read and extremely insightful. I started my career as an advertising recruiter and this book helped inspire me to make my move into an agency. The chapters are very well laid out, interspersed with humorous anecdotes and personal examples.
I would recommend this book to anyone remotely connected to the advertising industry and even those who are not, as its advice transcends the advertising world. For the aspiring advertising professional it will provide a comprehensive introduction to the business side of advertising and I believe even the most seasoned advertising executive would find this a delight to read.
I know I will continue to reference this book throughout the rest of my career. Don't forget to check out the reading list which includes both classics of advertising literature as well as the latest influential books!
4 of 5 found the following review helpful:
isn't everybody in client service? Feb 06, 2008
By BarnDancer
"BarnDancer"
It almost doesn't matter what you do, chances are "service" -- from understanding, waiting on, performing for, pleasing to just plain getting along with others -- plays a part in your working life. That's why this book is relevant. It disguises itself as a book about best practices in a specific business (advertising) but it's really about best practices for succeeding at being professional in all kinds of businesses.
It's smart, funny, a very engaging read. And swift -- you could sit down and read the thing in a single session. (The size of the book is great, too. Unusual. Charming). But there's nothing "slight" about it. It's really useful. And it's particularly useful for people beyond the usual target of a (ostensibly) "business" book.
This author gives you what you need to know to get ahead, stay ahead or get back in the game -- whether you're working at Saks, on a motion graphics team at Pixar, or are a freelance creative like me -- who now needs to know how to do what people like the author used to do for me when I was inside an agency.
We're all in "service" to a better idea. This book gives you lots of ideas to help you do what you do better.
1 of 1 found the following review helpful:
THE GO-TO BOOK ON CLIENT SERVICING Mar 02, 2012
By Joanne Goh
It's short, sweet, entertaining but infinitely valuable. As an account servicing professional, this is one of those books that gave me a foundation / clear definition of how an account servicing role (often the worst job in advertising) can, when done right be fulfilling and valuable. It's one of the books I know I need to read every 2-3 years for a dose of back-to-basics inspiration.
See all 17 customer reviews on Amazon.com
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