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More Words That Sell

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More Words That Sell

(18 customer reviews)

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GARD4731681

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**A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book**

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell--but with literally no overlapping words--it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

Power words for heightening impact
Positive personal qualities for selling oneself
Cliche's to avoid
Color names beyond just red, white, blue, yellow, etc.
Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

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Product Details

Author:	Richard Bayan
Paperback:	144 pages
Publisher:	McGraw-Hill
Publication Date:	June 27, 2003
Language:	English
ISBN:	0071418539
Product Length:	9.97 inches
Product Width:	6.48 inches
Product Height:	0.46 inches
Product Weight:	0.66 pounds
Package Length:	9.06 inches
Package Width:	7.32 inches
Package Height:	0.55 inches
Package Weight:	0.66 pounds
Average Customer Rating:	based on 18 reviews

Customer Reviews

Average Customer Review: 4.5

( 18 customer reviews )
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Most Helpful Customer Reviews

14 of 14 found the following review helpful:

When you're stuck for words... Nov 04, 2004 By Bookworm
I bought this book when I was working as a copywriter. I often had 10 different topics to write about in a day, and so, needless to say, I would often get writer's block. This book was a godsend for those situations. It is divided into various categories of words like "Financial Advertising" or "Emotional Words" etc. It was simple to find the right word. And I also noticed that I often got compliments for a lot of copy I wrote with the help of the book, so I can only give it a definitive thumbs up! One piece of advise...if you can, buy it together with Part 1, so to speak, of the book : "Words that Sell" by the same author. Very labor-saving stuff!

17 of 19 found the following review helpful:

Simply Great! You've got to buy it if you write. Aug 16, 2003 By Susanna Hutcheson "Copywriting for the Discriminating - - (...)"
There's not much to say about this book except buy it if you need to write and if you need to use words to persuade. I keep this book at my computer --- inches away from my right hand as I write for clients.

Highly recommended.

Susanna K. Hutcheson
...

9 of 9 found the following review helpful:

can't sell without it.... Aug 29, 2005 By Betty Bienen "booklover extaordinaire"
Wow... I had been using the same words and phrases for

years and then I ordered this book and it totally changed

my presentation... a real boost and allowed me to

be more effective... Takes you from selling 101 to

advanced.....

7 of 7 found the following review helpful:

Good companion Sep 21, 2005 By P. F. Molloy "PFMolloy"
If the wording of this is very close to my review of "Words That Sell" by the same author, that's because they're both good, and very similar, books - both very useful if you're in selling or marketing. Generally based on common sense, with minimum hype, and arranged in chapters that make it easy to zero in on what you need. The additional sections, on copywriting for example, and the appendices are pretty useful too. Both sit on my desk now and are referred to almost daily. Recommended.

10 of 12 found the following review helpful:

I wore out my first copy! Sep 13, 2005 By Eric Graham "The Conversion Doctor"
I'm not aware of a top copywriter that doesn't have a well worn copy of this great book on his/her desk.

As a copywriter, Rich Bayan's Words That Sell and More Words That Sell are as valuable to me as the thesaurus.

If I'm trying to brainstorm new ways to phrase something in my copy, all I need to do is flip through this book and I have thousands of power phrases and words to choose from.

Can you write good copy without buying this book? Sure.

But it will take you twice as long.

See all 18 customer reviews on Amazon.com