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Best Sellers | | Home Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money | |
|  | |  | | | Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money | | | | | SKU:
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Usually ships in 1-2 business days | | Only 1 left in stock, order soon! | | | | | | The Collection was produced over 30 years,43 states and 95% of all the images are "gone forever!" from consumer and corporate culture...billy tucker,curator Signs are truly a universal language and general appeal to readers. The Signs of the Times Collection Is Now Available to the Public,Galleries,Museums,Publishers,Curators and Private Collectors An historic fine art,photo realism anthology,the documentary Collection preserves American life and expressionism "gone forever" from American culture. The entertaining and extraordinary Collection presents,and preserves a one-of-a-kind documentation of: American expressionism Consumer culture Commercial folk art Corporate culture; icons,billboards,advertising Neon,urban & street art Route 66 Americana:1972-2010 Humor & signspotting The human condition ArtSpan was recently selected to introduce The Signs of the Times. Billy Tucker, the collection chief photographer and curator said: "We are pleased to present the imagery from this unprecedented documentary collection from American life,consumer culture,commercial folkart and Americana." Tucker's work may be more expansive than Walker Evans,Diane Arbus,Bourke-White,Bill Owens,Chuck Close,Bourke-White,Man Ray,Cartier-Breson,Bernice Abbott and other fine art photographers. His imagery is unique in that it reflects many forms of art styles and artistic expression including: abstracts cubism still life rococo pop art impressionism modernism photo realism | | | |
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| | Product Details | | Author: | Jeffrey Gitomer | | Hardcover: | 208 pages | | Publisher: | FT Press | | Publication Date: | February 21, 2006 | | Language: | English | | ISBN: | 0131735365 | | Product Length: | 7.5 inches | | Product Width: | 5.28 inches | | Product Height: | 0.69 inches | | Product Weight: | 0.87 pounds | | Package Length: | 7.7 inches | | Package Width: | 5.1 inches | | Package Height: | 0.7 inches | | Package Weight: | 0.65 pounds | | Average Customer Rating: |  based on 56 reviews |
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| | Customer Reviews | Average Customer Review: ( 56 customer reviews )
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Most Helpful Customer Reviews
16 of 17 found the following review helpful:
 Not *just* for full-time sales professionals... Apr 24, 2006
By Thomas Duff
"Duffbert"
While I'm not "officially" in sales as a career, one of my jobs in software development is "selling" the technology. To that end, I'm always open to new ideas to become a better "salesperson". Jeffrey Gitomer has a very nice, fun little book that has a wealth of practical advice... Jeffrey Gitomer's Little Red Book of Sales Answers : 99.5 Real World Answers That Make Sense, Make Sales, and Make Money. It's targeted to sales professionals, but you can glean quite a bit from it for all areas of your career.
Contents: Part 1 - Personal Improvement That Leads to Personal Growth; Part 2 - Prospecting for Golden Leads and Making Solid Appointments; Part 3 - How to Win the Sales Battle AND the Sales War; Part 4 - Sales Skill Building... One Brick at a Time; Part 5 - Building the Friendship. Building the Relationship. Earning the Referral. Earning the Testimonial. Earning the Reorder; Part 6 - Building Your Personal Brand; Part 6.5 - The Final AHA!
Each of the "parts" consists of a number of two and three page questions that Gitomer proceeds to answer. It starts out with basics like "What is the meaning of sales?" and "How do I make a cold call?" to "Am I available to my customers when they need me?" and "What do the leaders in my industry say about me?". Using cartoons, a range of fonts, and a very direct, conversational style of writing, the essential points that answer the question are spelled out for the reader. Gitomer uses his experience in sales to help you understand the steps you need to take to be successful at this thing called "sales". He also includes a number of references back to his website where you can get additional information and/or freebies to help you along. In fact, you can judge the effectiveness of his answers by looking at how he's practicing what he preaches by writing a book like this.
I mentioned I am a software developer and *still* found this book useful. If you're a consultant, a book like this is a no-brainer. You need to be selling your services and talents, and this book can help you do that. And given you're probably a techno-geek, most of the information here won't be intuitive to you (or comfortable, either). Regardless, mastering these skills can ensure that you have a steady flow of customers. Even if you're not a consultant but a regular employee at a company, you should still view yourself as a "sellable" item. Applying these ideas can separate you from your coworkers and make your position much more secure than the guy who is keeping his head down, hoping not to create waves...
This is a small investment of time and money that can pay off in large returns down the road. Even implementing two or three ideas from the book might change your career. If you've never considered "selling" yourself on the job, this book might just change your perspective in a positive way...
37 of 46 found the following review helpful:
Gitomer's 2nd Red Book Highly Recommended for Sales Pros Mar 11, 2006
By Kenneth Calhoun
"StockTradingSuccess.com"
In Jeffrey's 2nd "Little Red Book", he delivers again, this time providing practical nuggets and gems of wisdom for sales professionals -- this time taking the other side of the "questions" part of selling, and delivering thoughtful answers.
What I liked best about this book was it's readability and easy-to-digest format ... as with all of Gitomer's books, this one helps sharpen your salesmanship by giving you the perspective, the frame of mind, and the "attitude" of a successful sales professional.
Plus, all the answers and techniques he provides are absolutely invaluable for anyone who sells for a living. Also useful at sales meetings, to kick off discussions and more.
Here's what I'd do if I were:
a) an individual sales rep: first, read the book. Twice. Mark it up. Identify which 3 areas you're weakest in (rate yourself on a "great/so-so/need improvement" scale and develop a specific action plan to boost your sales skills in areas needed.
b) a sales manager: I'd pick a topic each week and use that to facilitate individual coaching sessions w/my reps, and/or use it at your weekly sales meetings, for a quick 10-minute "share success stories" to have your sales team kick around ideas for what works, to IMPLEMENT what Gitomer's teaching you here.
Highly recommended - thanks again Jeffrey for a practical, insightful book that's sure to be yet another bestseller.
Ken Calhoun
22 of 27 found the following review helpful:
Every Tough Sales Question Answered - Love the No BS Approach Apr 04, 2006
By Dave Lakhani
There are a number of things that make this book very good, better than other Gitomer books even.
Like Gitomer's Little Red Book Of Selling, this book is designed to be read fast, it doesn't matter where you start or where you open to, you get a complete idea on every page. The other thing that makes this book great is the "No BS" approach. The answers get right to the point. Even when the answers were not as detailed as I hoped (they were great, I just wanted more of them) they did provide immediately actionable steps.
The book is packed with dozens of great ideas and no matter what page you land on you'll find something that you can use. Yes, you've heard some of the ideas before (but chances are you are not implementing them) but, the new nuggets are really very good.
I strongly recommend this book, I believe that any salesperson beginning or expert will learn something and find several new ideas that they can implement today.
Dave Lakhani
Author of Persuasion: The Art Of Getting What You Want
www.howtopersuade.com
12 of 15 found the following review helpful:
Hits the bulls-eye Apr 04, 2006
By B. COLE
A smart, real-world take on what works in selling. Gitomer has been at it long enough to know what works and what doesn't.
Digging from a treasure trove of decades of sales experience, he gives concise effective advice on what the "rainmaker" executive should know and use everyday.
He recommends you use at least one new idea a day so you can build on your already impressive arsenal of sales skills.
This is the third Gitomer book I own. The first was Sales Bible which is an awesome comprehensive collection of great sales ideas. The second is the Little Red Book of Selling which my top producer recommended to me (who makes over 500k a year) and this now is one of my favorite resources as an instant go-to-guide to get what works in selling so you can use it to make top dollar sales.
Use it and sell today.
6 of 7 found the following review helpful:
 The first "Red" book is the one to buy! Jun 03, 2007
By Magicman
Don't get me wrong, I really think Gitomer is a great writer and speaker but this book just rehashes topics he has already covered in his two best sales books, the Little Red Book of Sales and The Sales Bible.
I love his "easy to read/no BS " style. Unfortunately for the reader there is nothing new here. Purchase the two aforementioned books and study those.
I agree with another reviewer that each book he comes out with is not as potent as his first books. But I don't blame him for writing these rehashed versions of his most popular books... He is making lots of $$$!
As a side note... I have been in executive management for many years, earned my MBA, have purchased numerous books on business and have been to many leadership, sales and management seminars. But I still fall back on Gitomer's books for reference and motivation.
See all 56 customer reviews on Amazon.com
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