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Best Sellers | | Home It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book | |
|  | |  | | | It's Not How Good You Are, Its How Good You Want to Be: The World's Best Selling Book | | | | | SKU:
UK-16083355ZQ318tol | | In Stock | | Availability:
Usually ships in 1 business days | | | | | | It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. | | | |
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| | Product Details | | Author: | Paul Arden | | Paperback: | 128 pages | | Publisher: | Phaidon Press | | Publication Date: | June 01, 2003 | | Language: | English | | ISBN: | 0714843377 | | Product Length: | 6.96 inches | | Product Width: | 4.82 inches | | Product Height: | 0.53 inches | | Product Weight: | 0.42 pounds | | Package Length: | 7.01 inches | | Package Width: | 4.65 inches | | Package Height: | 0.63 inches | | Package Weight: | 0.31 pounds | | Average Customer Rating: |  based on 77 reviews |
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| | Customer Reviews | Average Customer Review: ( 77 customer reviews )
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Most Helpful Customer Reviews
61 of 63 found the following review helpful:
 Great motivation for anyone doing anything creative Aug 19, 2005
By richard winchell
Before you get confused by the "World's best selling book" tagline, read the title of the book again. "It's not how good you are, it's how good you want to be." Obviously, Arden aspires to have this be the world's best selling book.
All of the advice in this book comes out of Arden's experience in the advertising industry, but it has value for everyone doing work in creative fields. (And as many have said, business as a whole is a creative pursuit.) Even the advice that seems to be advertising-centric has wider relevance, if you open your mind a bit.
There's a lot of very good advice in this book, presented in a very easy to digest format. I come back to this book again and again whenever I need a pep talk, and every time it works. How are being unafraid of failure, having ambition, and being open to new ideas not relevant to your life?
6 of 6 found the following review helpful:
Title says all Dec 10, 2005
By Michelle
I knew I had to buy the book when I looked through it at the store. It's pretty and designed well. It's dimensions are pleasing, and the size perfect for one sitting. Since Arden has experience in the advertising industry, he knows how to keep my attention. And that means it's not some how-to book with lots of text. The book is meant to stimulate you, not cram you full of advice. So, it's not "fluff."
Though my copy was taken from me, I still remember many parts of the book and plan to buy another. This book is indeed for everyone, not just those in advertising. Arden merely uses his own experience in his field to make a universal point.
8 of 9 found the following review helpful:
Highly creative book about becoming more creative Jul 25, 2007
By Robert Alan Black
This is a highly creative book about becoming more creative. It is filled with provoking thoughts and exercises. I recommend this book very much to anyone seeking to expand, enrich, widen their personal creativity. It could easily be a supplementary textbook for many courses in high school and college.
9 of 11 found the following review helpful:
Powerful little book Dec 08, 2008
By Fernanda Franco
I was drawn by the bold statement on the cover and being a graphic designer, also drawn to the great type treatment! This book is a wonderful companion to motivate anyone in going for it now! Arden's experience is mainly in advertising and his writings ring true for life and for opening yourself to endless possibilities. His advice is honest and brave.
It reminded me of the work of Ariel and Shya Kane and Instantaneous Transformation. By reading their 3 principles which you can find in the book Working on Yourself Doesn't Work: The 3 Simple Ideas That Will Instantaneously Transform Your Life and by attending their Monday night seminars and workshops in New York City, I have experienced countless creative shifts. These shifts have supported me in generating original projects effortlessly at work and in my personal life. Well-being and satisfaction are a part of my day in and day out experience, regardless of the circumstances.
I recommend both Arden and the Kanes as a must on your bookshelf for creativity that translates into productivity and a richer life.
4 of 4 found the following review helpful:
Never a dull moment. Apr 16, 2004
By April
There are lessons within this book that you may have learnt. But with that busy life of yours that once the idea had popped into your head, it popped right out. This just acts out as a little guide book, a reminder perhaps to get you through to remembering what you really want and how to get it. Though it draws on advertising mainly, it can be presented in many levels. There are great examples, pictures... Nothing too boring that would make you set it aside and never touch the damn thing again. Something easy to pick up when you've lost all hope and motivation. Its language and simplistic manner is set out so that there is no "drag time." There are books that span pages to get a point across, making it hard to pinpoint their exact meaning. Others too open to analogical readings. This is not one of them. Easy to reference, inspirational quotes, a great read really. An enjoyable one too.
See all 77 customer reviews on Amazon.com
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