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How to Close Every Sale

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How to Close Every Sale

(14 customer reviews)

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704147288

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The world's greatest salesman presents the definitive guide to effectively closing any sales presentation. Girard's previous titles, How to Sell Anything to Anybody and How to Sell Yourself, have a total of00,000 copies in print.

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Product Details

Author:	Joe Girard
Paperback:	208 pages
Publisher:	Business Plus
Publication Date:	June 15, 2002
Language:	English
ISBN:	0446389293
Product Length:	5.25 inches
Product Width:	0.5 inches
Product Height:	8.13 inches
Product Weight:	0.4 pounds
Package Length:	7.9 inches
Package Width:	5.2 inches
Package Height:	0.7 inches
Package Weight:	0.45 pounds
Average Customer Rating:	based on 14 reviews

Customer Reviews

Average Customer Review: 4.0

( 14 customer reviews )
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Most Helpful Customer Reviews

12 of 14 found the following review helpful:

Highly Recommended! Mar 20, 2001 By Rolf Dobelli "getAbstract"
Author Joe Girard provides a view of traditional sales strategies. He presents every step in the sales process and offers advice about every obstacle that you are likely to encounter. While his impressive credentials and experience qualify him to speak and write about successful sales techniques, these strategies, as presented in this book, may backfire when used on today's savvy consumers. Nearly every one of the author's suggestions involves obvious sales one-liners, maneuvers, and psychological tricks that today's marketing-saturated consumer is either immune to or would see right through in an instant. Although written in great detail with plenty of useful examples, this book serves best as an adjunct to other reading material on the subject. We at getAbstract recommend this book to anyone who has to sell a product or service and wants basic information.

8 of 9 found the following review helpful:

The Sage Speaks Sep 24, 2002 By Thomas Pickard
I have read some of the reviews for this book and thought I would throw in my 2 cents. I have had the audio version of this book in my car for the last two years. I imagine it is like having your successful uncle ride along with you, giving you information and tips you immediately understood were priceless but did not have time to write down or were desperate to remember later. Sure his information is very basic. Yet, it serves as a constant reminder to any sales professional that selling is really about understanding some very rudimentary motivations and making sure your product/service meets those needs. Oh by the way, thanks Joe - I am #1 in my territory and customer referrals bring in a constant flow of new business.

11 of 14 found the following review helpful:

A Must Read For Every New Car Salesperson Jul 14, 2004
If you're new to the auto sales business get this book and read it and use the techniques that Joe describes and you will see your sales/closes increase dramatically- on the other hand if you've been in the business for some years-don't bother because you have developed so many unprofessional and negative habits to the point that you would not understand the value of this book and will continue your gypsy like existence of going from dealership to dealership for employment. But if you're new,young,fresh and open minded, this book will be a great aid to selling and above all respecting the customer.

16 of 22 found the following review helpful:

First-hand advice on under-handed sales gimmicks... Dec 17, 2005 By Johnny Lee
Joe Girard has an impressive record as a salesman, a fact to which the reader is treated at regular and frequent intervals throughout the book. Self-aggrandizement notwithstanding, this book left me quite convinced that car salesmen have earned every bit of their sleazy reputations.

I suppose that if you sell products for a living, there are some useful (although hardly novel) techniques highlighted in this work. That said, I'm not sure how Girard draws a distinction between himself and the myriad other "super-salesmen" authors on the market today...I certainly couldn't.

Beyond the general feel of the author's style and content, there are other cautionaries to relay. For instance, there is virtually no use in reading this book if you sell expertise or advisory services of any kind. Likewise, if you're a stickler for principle-based selling, this might not been the read for you.

To state the matter plainly, this book is replete with petty dishonesties that are pawned off on the reader as "techniques" of one variety or another. Finally, the reader should note that Girard's text presupposes a fairly unsophisticated buyer, so if that doesn't match your clientele, then you might want to keep browsing the bookshelves. In sum, if you're not selling products in a high-pressure, high-volume environment, there's nothing here particularly new or appealing from Mister Girard. This reviewer strongly recommends that you find another seller...

4 of 5 found the following review helpful:

Awesome Book Aug 02, 2005 By Thomas Joseph Shoemaker
This book Increased My Sales in my Business by 300% within 1 month. This book is a must for any serious business Person.

See all 14 customer reviews on Amazon.com