Apparel Merchandising: The Line Starts Here, 2nd Edition, is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering men s tailored clothing, men s and women s sportswear and activewear, and children s wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.
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Product Details
Author:
Jeremy A. Rosenau
Hardcover:
544 pages
Publisher:
Fairchild Pubns
Publication Date:
June 30, 2006
Language:
English
ISBN:
1563674483
Product Width:
1.93 centimeters
Product Height:
2.37 centimeters
Product Weight:
0.02 pounds
Package Length:
9.45 inches
Package Width:
7.68 inches
Package Height:
1.57 inches
Package Weight:
2.43 pounds
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